Groceries on Shopsy will be available across 700 cities, spanning over 5,800 pincodes. It will have 6,000 products across 230 categories such as staples, fast-moving consumer goods, and other dry groceries, matching the selection and range available on Flipkart Grocery. The platform will offer a flat 5% commission margin to its resellers.
When
Flipkart launched Shopsy in July, the company said that it would not offer groceries.
The announcement comes as more players in the space are selling groceries through the social commerce model. DealShare has been a prominent player while Meesho has been doubling down on groceries through Farmiso. ET reported that Udaan
has also entered the space through Price Company.
“Grocery is a key consumer need and we are committed to making e-grocery affordable for consumers and sellers alike,” said Prakash Sikaria, senior vice president (growth) at Flipkart.
“We have been working on reducing the cost of delivering groceries over the last few months. We are happy to announce that we have achieved best-in-class cost structure which makes us confident of scaling groceries on Shopsy. Our core focus will be to bring benefits of community commerce to Indian consumers.”
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