The announcement comes amid reports of RBI‘s concerns on the high growth in the more riskier unsecured lending segment like personal loans and credit cards.
“As Indian consumers continue to evolve, an increasing aspiration exists to enhance their lifestyles,” the Flipkart statement said.
The facility in tie-up with the third largest private sector lender will empower customers with increased purchasing power, it added.
Flipkart’s senior vice president for fintech and payments group, Dheeraj Aneja said the e-commerce platform already offers financing avenues like Buy Now Pay Later (BNPL), Equated Monthly Installments (EMI), and Co-branded Credit Cards to support buyers.
“Our focus is to enable credit and enhance purchasing power by granting access to liquidity precisely when needed. These financial solutions cater to the evolving demands of consumers, offering greater flexibility and convenience throughout their purchasing journeys,” Aneja added.
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Axis Bank’s president and head of digital business and transformation, Sameer Shetty, said the bank will be able to offer lending to a wider spectrum of customers through the partnership.
Customers will be able to get loan approvals in 30 seconds under the partnership, the statement said.
