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ET Soonicorns Summit 2023: Tracking the key themes charting the future of India’s Resilient Startup Ecosystem


In a landscape marked by resilience, reinvention, and rapid evolution, India’s startup narrative continues to be a story of remarkable tenacity and innovation. This remarkable journey is underscored by the rise of soonicorns—startups on the cusp of becoming unicorns, symbolic of the vast opportunities and growth potential within the Indian startup ecosystem.


The forthcoming ET Soonicorns Summit 2023 stands as a pivotal moment in this narrative, bearing the theme ‘Resilience. Reset. Results.’ Building on the success of the Bengaluru edition, the Summit offers an unmissable platform for visionaries, entrepreneurs, and industry stalwarts to come together to share their invaluable insights, expertise, and the tools required to foster the next generation of unicorn founders.

ET Soonicorns Summit 2023: Accelerating the rise of India’s resilient techade
This highly anticipated event, set to kick off on November 3 in Delhi-NCR will serve as a launchpad for the most influential leaders in the Indian startup ecosystem. Attendees will convene to share actionable insights, nurture strategic connections, and explore opportunities for collaboration. With a dedicated focus on the transformative power of tech and innovation, the summit aligns seamlessly with India’s vision to emerge as a developed nation by 2047.

The ET Soonicorns Summit 2023 has Persistent – Google Cloud as Co-presenting Partner; Persistent – Google Maps as Associate Partners; myBiz by Makemytrip as Scaleup Enabler, SAP as Technology Partner and Tracxn as Research Partner.

As we delve deeper into the key tracks that will be at the heart of the ET Soonicorns Summit 2023, we explore the critical themes that will shape the future of India’s startup ecosystem, foster resilience, and ultimately drive Digital India’s evolution as a global tech and innovation powerhouse over the next decade.

Discover the stories of your interest

Supercharging India’s Techade: The blueprint for startup and tech-powered growth
In the upcoming decade, experts are forecasting India’s transformation into a ‘Techade’ era. It is anticipated that India’s digital economy will be the driving force, led by startups and tech innovators, playing a pivotal role in enhancing India’s footprint in the global digital economy. This growth is not only expected to boost economic prosperity but is also integral to realising India’s ambitious goal of achieving developed nation status by the year 2047. The blueprint for this transformation involves capitalising on India’s immense technological potential, nurturing deeptech startups, facilitating the emergence of future unicorns in emerging sectors, and promoting a visionary initiative like Startup20 Vision that harnesses the power of startups to stimulate global economic growth. This collaborative endeavour is set to ‘Supercharge India’s Techade,’ thus paving the way for the nation to achieve its ‘India@100’ vision of unprecedented growth and development.Soonicorn Spotlight: Showcasing India’s future unicorns and game-changing Startups
The ‘Soonicorn Spotlight’ track is a dedicated initiative aimed at closely following and understanding the journey of India’s vibrant landscape of Soonicorns – the startups that are on the cusp of achieving unicorn status. With over 50 Soonicorns across the nation, this series focuses on providing in-depth insights into their growth, challenges, and opportunities. Through detailed case studies, illuminating conversation series, and informative reports, this initiative explores the critical role that Soonicorns play in shaping the new India’s trajectory towards growth and development. The ‘Soonicorn Spotlight Track’ showcases notable Soonicorns from different domains, offering a closer look at their journey and the dynamic individuals behind these startups. From CleanTech and EV startups to FinTech ventures, the series features luminaries from several startups such as Addverb, Omnipresent Robot Tech, Zunpulse, Magenta Mobility, Neuron Energy, Stashfin and Aye Finance. These innovators and their enterprises represent the future of India’s entrepreneurial landscape, and this platform delves into their experiences, innovations, and the transformation they are driving within their respective industries.

Main Track: Crafting global success – Playing the long game to build India’s pioneering companies
In an era where the business landscape is evolving rapidly, the new mantra for success is playing the long game, especially when it comes to building global companies from India. This track explores the strategies, experiences, and insights from industry leaders and experts who understand the significance of sustained efforts and vision. It highlights how combining entrepreneurial prowess with investment acumen, as exemplified by sessions like “The Titan Touch,” can pave the way for India’s pioneering companies to not only thrive domestically but also make a significant impact on the global stage. Discover the tactics, stories, and journeys that showcase the roadmap for achieving long-term success and carving out a space for India in the international business arena.

Scale 2.0: Navigating Bear Markets and Forging Resilient Startups for the new India
In the Scale 2.0 track, we delve into the challenges and strategies involved in raising capital during a bear market, where startups may face stringent funding conditions and market uncertainties. We also explore how content and commerce at scale can drive the growth of India’s first global beauty company, highlighting the significance of combining content and commerce strategies for success in today’s market. Through insightful discussions with experienced entrepreneurs and investors, this track equips startups with the tools and resources they need to overcome funding challenges and thrive in a challenging market landscape. In contrast to the often-celebrated startups with sky-high valuations, experts believe this era will spotlight startups that demonstrate remarkable resilience and adaptability, much like the tenacious cockroach that can withstand the toughest of operating conditions.

Future of Money Track – Unlocking the $2.1 trillion fintech opportunity for Digital India
In the rapidly evolving landscape of financial technology, India’s digital economy is at the cusp of a monumental transformation. With the ‘Future of Money’ track, we delve into the $2.1 trillion fintech opportunity that promises to reshape how India transacts, invests, and secures its financial future. This track explores the innovative solutions, technologies, and regulatory frameworks that will drive financial inclusion, provide access to new financial instruments, and enable digital financial services to reach every corner of the country. Join us as we uncover the potential of fintech to unlock new economic opportunities and enhance the financial well-being of millions across Digital India.

Startup IPOs and Pursuit of Profitability Track: Charting the Path to IPO and Profitable Growth for Startups
The Startup IPOs and Pursuit of Profitability Track and the Road to Startup IPOs tracks are designed to provide valuable insights into the journey of startups aiming for IPOs. The sessions delve into the financial and technological aspects of preparing for an IPO, emphasising the strategies for a successful transition. Another theme covered here is ‘Building Sustainable Unicorns: Balancing Growth and Profitability,’ which delves into the fine balance startups need to strike between rapid growth and sustainable profitability. The third theme, ‘The Role of VCs in Pre-IPO Preparation,’ discusses the significant role venture capitalists play in guiding startups through the complexities of pre-IPO preparation. The ‘Startup IPO & Profitability Track’ aims to serve as a playbook for achieving scalable and sustainable growth while considering the lessons learned from notable IPOs and their journey toward profitability.

D2C Track – Mastering the Omnichannel: Strategies for D2C Startups to Achieve Global Success
The D2C Track explores the dynamic world of Direct-to-Consumer (D2C) startups and their strategies for thriving in an increasingly omnichannel business landscape. In this track, we delve into the evolving strategies and innovative approaches D2C startups are adopting to not only win in their respective markets but also to achieve global scale. We analyse how these startups navigate challenges, embrace digital transformation, and craft unique customer experiences. With case studies, expert insights, and thought-provoking discussions, the D2C Track offers valuable lessons and inspiration for both aspiring and established D2C entrepreneurs, shedding light on the future of retail and e-commerce in a rapidly changing business environment.

Register now to be a part of the ET Soonicorns Summit 2023 event at Delhi-NCR on 3 November 2023. For more information, visit the ET Soonicorns Summit website



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