Promoted accounts, or “Follower Objective” ads, generate more than $100 million annually in global revenue for X, according to the report.
X did not immediately respond to a Reuters request for comment.
Advertisers largely rely on promoted follower ads to drive business on the platform and target certain audiences.
CEO Linda Yaccarino, the former advertising chief at NBCUniversal, has been trying to rebrand the company’s image since she started as CEO on June 5 and bring back advertisers who left the platform after Elon Musk’s changes.]