Elon Musk will host a town hall with Twitter‘s advertisers on Wednesday at 10 a.m. Pacific (1800 GMT), according to an email reviewed by Reuters, in an effort to assuage brands and advertising agencies that are increasingly backing away from the social media platform.
Major advertisers like General Motors and General Mills have pulled their ads off Twitter following concern about how the billionaire and Twitter’s new owner could loosen content moderation rules on the service.
A coalition of civil rights groups has also ramped up pressure on Twitter’s advertisers, demanding they suspend ads globally after Musk laid off roughly half of the staff. Musk blamed the coalition for “a massive drop in revenue.”
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