Hrithik Roshan, Deepika Padukone, Alia Bhatt, Kriti Sanon, Katrina Kaif, to name some, are a few celebrities that come to mind when we talk about top actors/successful entrepreneurs. You’d assume celebrity driven brands would rake in profits to the tunes of crores every year right? Well, not so much. A recent analysis of celeb-led brands by Storyboard 18 reveals Deepika brand, 82°E isn’t doing well. So are others. Watch the video to know more.