Built as an infrastructure layer on top of all the social media and messaging platforms, SuperProfile allows creators to aggregate their social presence. It helps build a single link landing page where micro-entrepreneurs can showcase their content, portfolios and all monetisable products.
“For content creators, a crucial avenue of income is the reach and engagement they can get on platforms along with their ability to make tailor-made digital products for their audiences. SuperProfile helps creators better structure their content by understanding what is working and what isn’t,” said Vivek Yadav, cofounder, Cosmofeed.
While there are several global platforms such as Linktree that help creators build a landing page, SuperProfile offers a range of monetisation integrations natively built for the Indian ecosystem. With SuperProfile, Cosmofeed will focus on the ‘longtail creator market’— a cohort of nano and micro content creators that enjoys a modest number of followers.
For longtail creators, who haven’t quite achieved the status of macro or celebrity influencers, opportunities for brand collaborations and merchandise selling are erratic and unsteady. These creators rely heavily on direct monetisation from their niche audience. SuperProfile’s features enable content creators to do that more effectively, the company said in a statement.
Currently, there are over eight crore creators and professionals, including influencers, video streamers, product creators, and others. However, only 1.5 lakh are able to effectively monetise their services.
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Additionally, the analytical features of SuperProfile give users insights into their traffic and performance across multiple social media platforms. These insights include their top-performing content, the CTR (click-through rate), the number of visits and clicks among others.
Founded in September 2021 by Yadav and Vishnu Pathak, the company has so far raised $1.5 million in seed funding from growX ventures, Waveform Ventures, 9Unicorns, Singapore-based investment holding company Silk Bridge Partners (SBP), and several other angel investors, including Swati Mohan, former CMO of Netflix India.
