This brings Creative Galileo’s total funding to $10 million, including $2.5 million raised in July last year.
The firm’s founder Prerna A Jhunjhunwala said the company has raised fresh funds at valuation of $40 million – which is over three-fold higher compared to its around $12.5-million valuation in July last year.
Founded in July 2020, the company claims to have over 7 million downloads and will use the funds to scale up, accelerate hiring across the teams in multiple geographies, introduce regional languages and further strengthen the research and development of the platform.
“Subscriber acquisition cost for edtech companies is at a very high rate but for us it continues to be Rs 1.5, because of which our growth is very organic. We have enough capital in the bank now to focus on regionalisation of our product and also to launch in the international market,” Jhunjhunwala said.
She said that the edtech firm will launch new products to make the learning journey for children more personalised.
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Creative Galileo is a character-based early learning platform for kids aged 3-10 years. The company plans to double its team from 30 to over 60 in a year.
“We are planning to launch in Southeast Asia. Our next go to market is Indonesia and Vietnam. We are mostly present in India but we have 10% of our viewership coming from foreign markets as well such as the US, middle east and Singapore. We have started building up a partnership in Korea with EBS Korea,” Jhunjhunwala said.
The company uses famous local superhero cartoon characters and has signed EBS Korea to get access to their content.
“We are also signing up some more Korean and Japanese characters because they have widespread usage in South East Asia,” Jhunjhunwala said. “In the last year, we have successfully built and provided millions of children access to high-quality content. We want to enable bespoke learning for children across the globe through their favourite characters to strengthen their foundation during their early years, which will also help develop and strengthen critical thinking, confidence, cognitive skills, and emotional intelligence.”
In India, the company plans to start providing content in Marathi, Tamil and Telugu within six months apart from Hindi.
“In the last six months, Creative Galileo has achieved strong growth with low marketing spends. Creative Galileo has also consistently ranked among the top 20 educational apps on India’s play store – the only early learning app to achieve this distinction. This is a testament to the founders’ relentless focus and strong execution,” Kalaari Capital managing director Vani Kola said.
