Clubhouse on Wednesday went live on Android with its ‘first wave of local language support’ on the social media platform with 13 languages, of which five are Indian languages — Hindi, Telugu, Tamil, Kannada and Malayalam.
The other languages are French, German, Indonesian, Italian, Japanese, Korean and Portuguese (Brazilian). This feature will be launching soon on iOS too. The social media platform plans to further roll out additional languages in the coming months.
Replay feature
The platform will also be adding a replay feature for users to be able to listen to the entire chatroom conversation anytime once the discussion in over.
Paul Davison, Co-founder and CEO, Clubhouse, said, “We have been seeing organic growth through invites and by word of mouth. We will now be focussing on localisation of the app to make it accessible and comfortable for more users. That’s a few of the ways we are looking at differentiating.”
Diversity in chatrooms
Localisation of chatrooms has helped Clubhouse gain a massive userbase in India, which became one of its top markets.
According to Aarthi Ramamurthy, Head of International, Clubhouse, the social media app found great diversity in the type of chatrooms that emerged in India.
There were Bollywood groups wherein celebrities like Manoj Bajpayee and Sonam Kapoor actively engaged and interacted with their fans, and IPL and World Cup chatrooms like Oak Tree discussing the game and bringing in players to interact. On a more regional level, there were local Voice of Telugu singing groups, Antakshri chatrooms and even Hanuman Chalisa chatrooms.
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In India, the app saw a sudden increase in downloads once it was launched on Android and by June this year it had over 5 million installations and more than 2 million active users.
