Sugar expects this partnership to cement its position as a fan favourite and create new pathways for customer acquisition, particularly with the Gen Z and millennial audiences in India.
“I take pride in partnering with a brand that believes in empowering women. I have admired Sugar’s ability to build a tremendous fan following over the year. I’m excited to be a part of this journey and help the brand provide Indian women access to premium & quality makeup products, specially formulated for them,” said Singh.
Sugar Cosmetics started as a direct-to-consumer brand in 2015 and ventured into offline trade in 2017. Today, the brand claims to clock annual sales of more than Rs 550+ crore with a physical of 45,000+ retail touchpoints across 550+ cities.
“Sugar is the makeup of choice for bold, independent women who refuse to be stereotyped into roles and if someone shares the same DNA as ours, it is Ranveer [Singh]! His personality makes the partnership a natural fit,” said Vineeta Singh, cofounder and chief executive officer of Sugar Cosmetics said.
Further, Singh joins a list of Bollywood actors who have recently invested in startups.
Cloud kitchen operator Curefoods raised funding from Varun Dhawan in April and
Fatehi in July this year.
Fatehi also became the brand ambassador of Cakezone, the startup’s desserts brand.
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