Blinkit partners with Apple reseller Unicorn to deliver iPhones and more in minutes

“Apples to Apple.” That’s what town halls of quick commerce player Blinkit were called internally, reflecting the company’s ambition to deliver everything from apples to Apple products like the iPhone. Now, this aspiration seems to be finally coming to fruition.

Blinkit CEO and founder Albinder Dhindsa announced on Twitter on Friday that the quick-commerce startup has tied up with Apple reseller Unicorn to sell Apple products, including the newly launched iPhone 14.

We reported on July 18 that
Blinkit has always wanted to get into the wider ecommerce space by delivering products outside the typical quick commerce categories.

“iPhone 14 in minutes! We have partnered with Unicorn to bring Apple iPhone and accessories to Blinkit customers within minutes. Available in Delhi and Mumbai for now. Update to the latest [Blinkit] app version on your iOS and Android phones to buy,” Dhindsa tweeted on Friday.

“Blinkit’s tie-up with Unicorn marks the first time Apple products are [being] made available to customers on a quick-commerce platform like Blinkit, where they can get their hands on iPhone, Apple Watch, Airpods, and multiple Apple accessories within minutes,” a company spokesperson said in a statement.

The grocery delivery startup was acquired by Zomato for Rs 4,447 crore in June.

Unicorn has 38 points of interaction nationwide, with Apple Mono Brand Stores and Apple Authorised Service Centers in Mumbai, Pune, Gurgaon, Ahmedabad, Lucknow, Chandigarh, and New Delhi.

Last month,
Blinkit announced to deliver printouts to users’ doorsteps in 11 minutes, a move that will be useful for parents and working professionals alike.

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