Bain Capital backed Brillio acquires Salesforce cloud service partner Standav

Brillio announced today that it has acquired Standav, a premier Salesforce consulting and system integration firm headquartered in Silicon Valley and Dallas. The acquisition will integrate Standav’s expertise in quote-to-cash, price management, and enterprise sales transformation into Brillio’s Lead-to-Revenue (LTR) transformation practice – making it one of the largest Salesforce Revenue Cloud service providers in the world, said the company.

Brillio offers clients technology services including cloud-based applications, analytics solutions and software maintenance. The Edison, New Jersey-based company was spun out of information technology recruiting and staffing services firm Collabera in 2014. Bain Capital acquired a majority stake in it in 2019.

This is Brillio’s fourth acquisition following Marketintelligent, Comity Designs and Cognetik. The company will onboard 250 odd employees from Standav.

Integrating Standav’s team of experts from across 6 delivery centers in the United States, Canada, and India, will further help Brillio to enable large enterprise companies to effectively plan, implement, and optimize automated cloud-based LTR business processes and technologies, said the company.

As clients increasingly shift to new, digital-centric business models that are based on subscriptions, consumption billing, new recurring revenue streams, and Internet of Things (IoT), Brillio’s acquisition presents customers with an LTR practice capable of scaling Salesforce Configure-Price-Quote (CPQ) and Commerce solutions, it stated.

“We have been Salesforce partners for about four years but since the pandemic we saw significant customer demand for sales transformation, which led to the acquisition. I’m doing it not because we are trying to grow the revenue, I think we are doing it because we’re going to be more relevant to our customers ,” said Raj Mamodia, founder and CEO of Brillio, speaking to ET.

Mamodia added that the company is expected to report more acquisitions this year as it seeks to increase customer offerings. The company did not confirm IPO rumors.

“By combining our strengths with Brillio, we are compounding our capabilities in a critical way to help global clients succeed in their digital transformation journey,” said Protik Mukhopadhyay, President, Standav in a statement.

Currently over 90% of the company revenue is generated from the North American market although it sees India as a large opportunity. Almost half of its talent base is also based in India, said Mamodia.