A clutch of angel investors also participated in the round, including Vineeta Singh & Kaushik Mukherjee, cofounders of Sugar Cosmetics; Khadim Batti, CEO and cofounder of Whatfix; Ashish Tulsian, cofounder & CEO of Posist; Umang Bedi, cofounder of Dailyhunt; Aparna Chennapragada, CVP at Microsoft; Dipak Gupta, MD at Kotak Mahindra Bank; Shanti Ekambaram, whole-time director at Kotak Mahindra Bank; and Alagu Periyannan, founder of BlueJeans by Verizon.
The company aims to use the funding to capture the global fashion retail market and scale up its overall business, with a linear focus on the beauty industry.
Founded by Meghna Saraogi and Lalit Vijay, mirrAR.com, a portfolio company of Saraogi’s first entrepreneurial venture StyleDotMe, provides brands with AR technology to enable 3D and 360-degree shopping experiences on their website.
The company’s product for beauty items aims to enable customers to virtually try on multiple shades of lipsticks, eyeliners, blushes and more before making a purchase decision.
“While we’re constantly innovating for the jewellery industry, we’re very excited about taking over the beauty and wellness industries too,” said Saraogi, who is also the CEO of the company.
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“Customers are more aware today and are expecting brands to innovate consistently. With our AR and AI technology, we’re personalising and offering pre-visualisation makeup experiences globally to cater to these evolving needs,” she added.In the past, the company has raised Rs 10 crore from investors such as Rajan Anandan of PeakXV Partners, and Ritesh Malik, founder of Innov8, among others.
The company, which currently has 30 employees, has over 50 clients, including Tanishq Jewellery, Forevermark, and Titan.
“mirrAR is revolutionising digital commerce through AR and I believe that their technology is transforming fashion and beauty retail,” said Vineeta Singh, cofounder and CEO of Sugar Cosmetics, who invested in the latest round.
