Tier-II cities such as Pune, Hyderabad and Ahmedabad noted a significant rise in women users on the platform. Maximum female content creators on Apna communities hail from metros such as Delhi NCR, Mumbai and Bengaluru.
According to company data, (bullet points for next four paras)
- The number of women interviewing on its platform increased more than 12 times compared to last year. On average, women are interviewing at least 8 times a month—33% more than men.
- 39% of the female users on Apna.co are 12th pass or lower and rely on the app to find jobs and build their professional network.
- Popular jobs on Apna.co included telecallers and BPO, back-office, receptionist, front office, teacher, accounts, finance, admin, office assistant and data entry operators.
- Women are also applying for non-traditional roles, including delivery partners, security guards, lab technicians, fitness trainers and drivers to name a few.
According to a recent IMF report, reaching gender parity would boost India’s gross domestic product by as much as 27%. The World Bank reports that India’s GDP growth rate will cross the 9% mark if women have an equitable share of jobs. The nation can boost its growth by 1.5 percentage points per year if just 50% of women join the workforce.
“While we still have a long way to go, the 2021 Women Workforce data by Apna.co is encouraging and signifies an upward graph in their participation,” Apna.co’s Chief Business Officer Manas Singh said. “Through the mission of #AcceleratingIndia, we will continue empowering our female users and building a trusted platform for them to find relevant job opportunities.”
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