Amazon Global Selling is the retail giant’s flagship ecommerce exports program, through which it facilitates sellers in India to access overseas markets. For Amazon, Prime Day is a crucial sale event to boost sales in the mid-year timeline before it starts work on the Diwali sales, which go on for a month. Prime Day is a 48-hour event.
Among various product categories, beauty saw the highest growth of over 125% year on year, followed by apparel at over 122%, home at over 81%, furniture at over 75% and kitchen at over 52%, the company said in a statement on Monday.
The success of Indian exporters on Amazon globally shows the growing adoption of ecommerce exports amongst MSMEs and startups across the country, the company said. “This year’s Prime Day saw the participation of popular Indian brands like Homespun Global, California Design Den, Glamburg, Indo Count, Skillmatics, Himalaya amongst others,” it pointed out.
While the growth numbers for Amazon Global Selling come on top of a relatively smaller base, they come at a time when ecommerce sales have broadly slowed down in India.
“This year, we saw thousands of exporters from across the country take lakhs of ‘Made in India’ products to customers worldwide,” said Bhupen Wakankar, director global trade, Amazon India.
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Indian exporters from tier 2 and tier 3 cities put up a good show at the event, with Panipat clocking a growth rate of over 75%, followed by Indore and Jaipur at over 55% each, and Erode at over 40%, globally.The US, the UK and Middle East were the top markets for Indian exporters this Prime Day. Japan emerged as a high-growth destination for sellers with over 55% business growth year on year.
“As we work towards our pledge of enabling $20 billion in cumulative exports from India by 2025, the entire team at Amazon Global Selling remains focused on making exports easy and accessible for small businesses and contribute to the Indian government’s vision of boosting exports from the country,” Wakankar added.
Amazon is set to surpass $8 billion in cumulative exports from India by 2023.
