Renowned Ad Man and journalist Gerson Da Cunha passed away. He died on Friday at the age of 92. He was a multi-faceted personality who began his journey as a journalist with Press Trust India and went on to join the advertising industry. He also starred in a few Bollywood movies.
Following the news of Gerson’s death, Shabana Azmi and Javed Akhtar took to Twitter and mourned his demise. Shabana shared a picture of Gerson and penned a tribute. “RIP#Gerson Dacunha . What a rich life you led .. engaged and invested in making our world a better place. We will celebrate you,” she wrote.
Javed too penned a few words in his memory. “Suddenly our Mumbai has become a few degrees less sophisticated Less dignified and less classy with the demise of #Gerson Dacunha,” he tweeted. Columnist Shobhaa De too took to Twitter and shared a picture of Gerson and remembered him. “Goodbye dear, dear friend . A great thespian and an even greater human being is no more. RIP Gerson da Cunha. Above all else, a large hearted humanitarian,” she wrote on the social media platform.
Goodbye dear, dear friend . A great thespian and an even greater human being is no more. RIP Gerson da Cunha. Above all else, a large hearted humanitarian… pic.twitter.com/fI1co2ePox— Shobhaa De (@DeShobhaa) January 7, 2022
Columnist Suhel Seth too remembered him. “One of the true titans of Indian Advertising; a great theatre aficionado and above all the epitome of grace and refinement. Travel well Gerson Da Cunha and break a leg on the other side,” he tweeted.
According to the Press Trust of India, Gerson was not only worked as a journalist and in advertising but also appeared in a few plays. He reportedly acted in plays and movies such as the Electric Moon (1992) and Cotton Mary (1999). He was also a part of Shah Rukh Khan’s Asoka, which was released in 2001, and John Abraham and Lisa Ray’s Water, which had released in 2005, among others.
