Accenture and Microsoft to support 10 social startups in India

Pune: Accenture and Microsoft in India are supporting 10 startups, which focus on social impact and sustainability, by helping them to scale their emerging solutions and business models. The joint initiative, called Project Amplify will work with 33 startups across the Asia Pacific region. The initiative extends activities launched in South Asia in 2020 across Singapore, Australia, Japan and Sri Lanka, among others. This is part of a long-term goal to accelerate Asia’s potential and improving the lives of millions of people in the region by addressing diverse societal challenges.

“Social enterprises face many challenges, including access to technology and innovation expertise to scale their solutions,” said Sanjay Podder, managing director and Technology Sustainability Innovation lead at Accenture. “By leveraging the technology expertise and networks of both Accenture and Microsoft, we can help bridge this gap. As these social enterprises expand their reach, we hope to see significant improvement in the status of vulnerable groups in our communities that need support in sustainability, healthcare, education and agriculture.”

Startups from India participating in this include, Jaljeevika, eKutir, Everwell, Fluxgen, Docturnal, BrainSight AI, Fresh On Table, FreshR, Rocket Learning and Blink Foundation. These startups selected for the program have demonstrated how their product, service, and operations address a significant social or environmental problem and have shown early signs of impact.

Through Project Amplify in India, all 10 startups will have the opportunity to access the latest technologies, as well as know-how, expertise and mentoring from both Accenture and Microsoft. The companies will help startups test and validate proof-of-concepts to re-envision and expand the impact and social benefit of their solutions.

“At Microsoft, we empower organizations and individuals to achieve more, through co-innovations and trusted partnerships. We’re committed to addressing some of India’s most pressing challenges, including expanding access to healthcare, education and finance. Many of the social enterprises in Project Amplify are focused on solving these issues, and we’re honoured to support them with the technology, expertise and ecosystem they need to scale and make meaningful change,” said Lathika Pai, country head, venture capital and private equity partnerships, Microsoft India.

Accenture will focus on helping startups apply technologies to address critical challenges facing environment and society and to advance organisations’ sustainability agendas. Microsoft’s involvement in Project Amplify is part of its Global Social Entrepreneurship programme designed to help social enterprises build and scale their companies to do good globally. The Global Social Entrepreneurship programme offers qualified startups access to technology, education, customers and grant.