During the year ended March 2022, the brand expanded sales eight times and turned cash profitable helped by increased portfolio and distribution.
“TagZ is creating a future where no consumer has to snack unhealthy or be forced to consume any of those boring health bars, roasted puffs, or makhanas in the name of healthy snacking,” said Anish Basu Roy, founder of TagZ Foods.
“From just 50 retailers, we now reach almost 2000 premium retailers and distributors across India adding that the brand is focussed on the top 30-40 million households across the country to begin with, alongside exports,” Roy added.
The Bengaluru-based firm, popular for its potato chips, has already launched variants within gourmet dips and premium bar snacks and will soon launch Hash cookies.
Founded by Roy and Sagar Bhalotia in 2019, it has sold over 65 lakh units of products since its launch and nearly 40% of its sales have come from repeat customers. From just one manufacturing unit, the company has expanded to six facilities across India. It is also planning to triple its distributors from 70 to 200 and add new countries for exports such as Kuwait, Bahrain, Bhutan, Myanmar and Thailand.
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“India has seen very little innovation in developing better-for-you and genuinely innovative food as a result of which the Indian packaged food market is flooded with unhealthy, mass-produced, and eco-unfriendly packaged foods from legacy brands,” added Basu.
Direct-to-consumer (D2C) brands are focusing on healthy foods with the possibility of hyper customisation, threatening mainstream companies in such niche and premium segments, said analysts.
“New categories that were earlier fragmented such as dried fruits and nuts, are being targeted by D2C companies. The health-oriented food space has seen traction with the rise of D2C brands,”
Securities said in a report recently. “Traditional brands do have an opportunity to tap into this vast space. Companies like and are adopting industry trends by increasing their product baskets. With a growing health-conscious population, the nutrition health space is here to stay,” it added.
TagZ Foods has closed an investment on Shark Tank India and has seen a major spike in sales since then. The company has also raised funds from Venture Catalysts, Dexter Angels, Agility Ventures and angels such as Umang Bedi, Arjun Vaidya and Mohanlal