31.1 C
New Delhi
Tuesday, May 17, 2022
HomeSportsSurfing is riding the local wave, thanks to the ripple effects of...

Surfing is riding the local wave, thanks to the ripple effects of the pandemic and social media influence


The pandemic is a big factor driving this surge, at multiple levels.

Synopsis

​​With demand increasing threefive times, we have added more rooms, facilities and trainers,” says Rammohan Paranjape, veteran surfer and instructor at Mantra. Paranjape, also vice-president at the Surfing Federation of India, estimates that the number of surfing schools has doubled to 50, from before the pandemic.

Scrolling through Instagram early last year, one post by an influencer caught the eye of Aparna Harikumar, a software engineer in Kochi. “They had put up posts of surfing in Varkala (near Thiruvananthapuram). That’s how I found out there was an option to try surfing in Kerala at all,” says Harikumar, 29, who enjoys travelling and trying out adventure sports, experiences she regularly shares with her 17,500 Instagram followers.

That first trial

  • GIFT ARTICLE
  • FONT SIZE
  • SAVE
  • PRINT
  • COMMENT

Why ?

  • Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

  • Stock analysis. Market Research. Industry Trends on 4000+ Stocks

  • Clean experience with
    Minimal Ads

  • Comment & Engage with ET Prime community

  • Exclusive invites to Virtual Events with Industry Leaders

  • A trusted team of Journalists & Analysts who can best filter signal from noise



Source link

- Advertisment -
- Advertisment -
- Advertisment -

Our Archieves

- Advertisment -