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SaaS firm Wingify to expand presence in APAC and Latin America

Software-as-a-service (SaaS) firm Wingify is looking to expand its presence across Asia Pacific and Latin America. The company has been witnessing strong demand from South Asian markets like Indonesia, Singapore and Thailand.

The firm is the maker of VWO, the global experimentation platform.

With technology adoption in SEA amplifying, VWO’s revenue from the region has increased by almost 70% in the last two years.

The company has also witnessed a 55% uptick in revenue from APAC in the last three years.

While the US, Canada, Europe, Australia, Germany, Netherlands are some of the leading markets for the company, APAC is the fastest growing on the back of rapid digitisation triggered by the pandemic.

For tech hiring in new geographies, the focus areas will be front end / Javascript, backend, full stack, software QA testing, mobile application and UI.

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“We already have a strong foothold in markets such as the US, Europe, and Canada. With digitisation ramping up pace in markets like APAC, Latin America, we see the demand for AB testing growing exponentially for industries like e-commerce, media, retail, software, travel. We expect to see an additional 30% growth from these markets by FY24,” said Sparsh Gupta, cofounder and CEO, Wingify.In July 2020, the company transitioned to a fully remote work setup, allowing it to recruit employees from anywhere.

Last year, the workforce grew by 60%, taking the total employee count close to 400 across 65 cities and towns in India and six global locations.

Last year, the firm completed its hiring for director – Europe and Latin America, to drive growth and expansion in the regions. It is now looking for sales and customer success leaders for its global presence.

With an ARR of $30 million and EBITDA upwards of 30%, the bootstrapped SaaS firm is focusing on deepening its presence in the SME segment and has seen a 3 times jump in customer sign ups within one month of launch of their new VWO testing starter plan.

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