“This is to further add Bank’s brand ethos of being “The Progressive Bank behind Progressive Champions” and aligns with RCB’s all-time motto of being the progressive players in the game,” stated a company press release.
The RCB team will don the Equitas Small Finance Bank logo on the lead trousers as part of the team’s jersey. This partnership campaign will be aimed to communicate that Equitas has been playing a progressive role in transforming the lives of individuals through their lending and social responsibilities of ‘Beyond Banking’.
“Equitas Small Finance Bank is excited to partner with a team like Royal Challengers Bangalore, which has a huge fan-following across the world. The brand partnership promotes our campaign ‘Progressive Bank behind Progressive Champion’ through cricket – the mode of entertainment that nourishes our relationship with the customers with engagement. We are a new-age bank that goes beyond banking to understand the evolving needs of the customer through an ideal platform to build a sustainable society and a responsible tomorrow,” said Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank.
The bank had recently announced that it has signed a partnership as the ‘Proud Banking Partner’ with the 2022 Tata IPL champions – Gujarat Titans for the 2023 season.