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Meta and National Commission for Women partner with Farhan Akhtar’s MARD to launch a reporting campaign for women safety

Meta and the National Commission for Women, in partnership with Farhan Akhtar’s MARD announced the launch of a reporting campaign “Don’t Hesitate, Do Report, Stay Safe” to improve the online safety of women on Wednesday.

Meta said the campaign will focus on increasing awareness and knowledge around tools and resources available to users to report online abuse, inappropriate content or behaviour.

Launched in English and five Indian languages such as Hindi, Bengali, Marathi, Kannada and Tamil – ‘Don’t Hesitate, Do Report, Stay Safe’ will raise awareness amongst users on reporting the content that they find objectionable instead of sharing it further.

Madhu Singh Sirohi, head of policy programs and outreach at Facebook India (Meta) said as per research, women contribute more to economic development when they are digitally empowered and that requires building an internet that is safe and spurs growth and impact. “At Meta, we have always strived to build tools and resources that enable a safer and inclusive internet for women. With ‘Don’t Hesitate, Do Report, Stay Safe’ we are confident we will be able to encourage more people to report online harms they see against women and

partner with us in creating an empowering experience for women across Facebook and Instagram,” she added.

Meta said the campaign has been built in consultation with various leading CSOs in India and it also aims to bust existing myths such as “If I report nothing will happen” or “If I report, it will not stay


The company said the campaign will help users understand that when they report content, they are in control of their experience on Facebook and Instagram.

National Commission for Women (NCW) chairperson Rekha Sharma said Meta has been a ‘long-standing partner’ for NCW on driving digital literacy initiatives that have encouraged more women to be part of the online journey while staying safe on the internet.

“These include an online resource center to deal with topics like cyberbullying, cyberstalking and financial frauds and training to effectively use online resources and grievance redressal mechanisms available to women. To ensure

greater safety of women on online platforms, users need to be sensitized on how to safely report problematic content,” she added.

Speaking on the collaboration with the campaign, Farhan Akhtar, actor, director, UN Women Goodwill Ambassador South Asia, and founder MARD Initiative (Men against Rape & Discrimination) said: “At

MARD we believe in ensuring gender parity and democratization of the internet, whereby dignity of all users is maintained. It is important to raise your voice against online abuse and reporting such content,

which will help combat different forms of harassment. We are proud to join hands with Meta and NCW to build a safer online experience for more people.”

Last year, Meta launched StopNCII.org that empowers women across the world to combat and prevent the spread

of non-consensual intimate images (NCII). Meta also launched a Safety Hub for Women in English and 12 Indian languages that hosts all the safety resources women need when navigating the platform. It includes specific resources for women leaders, journalists and survivors of abuse.

Additionally, it also contains video-on-demand safety trainings and allows visitors to register for live safety training hosted in multiple languages.

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