The Mahindra Thar Roxx launched in August last year to much fanfare and has been well-received in the market. As expected, demand for the 5-door Thar is higher than the 3-door version, and at the earnings call for the third quarter of FY2025 (October to December 2024), Mahindra announced it needs to increase production of its lifestyle SUV to meet that demand.
- Thar sales doubled in September 2025 after Roxx launch
- Mahindra Thar production at 9,000 plus units is at capacity
- Mahindra Thar 3- and 5-door price range is Rs 11.50 lakh-23.09 lakh
Mahindra Thar Roxx demand sees sales increase
| Mahindra Thar sales August 2024-January 2025 | |
|---|---|
| Month | Despatches |
| August | 4,268 |
| September | 8,843 |
| October | 7,944 |
| November | 8,708 |
| December | 7,659 |
| January | 7,557 |
That the Thar Roxx has been pushing overall sales of Mahindra’s lifestyle SUV is evident if one looks at SIAM’s despatch numbers. Compared to August 2024’s 4,268 units, Mahindra despatched 8,843 units, of which, 3,911 were the Thar 3-door and 4,932 were Roxx, to its dealers. That marked the highest monthly despatch for the Thar brand since its launch five years ago, surpassing the previous record of 6,160 units set in April 2024.
In the October to December 2024 period, Mahindra despatched an average of 8,104 units a month of the 3-door and 5-door Thar, though the January figure of 7,557 units does show a rationalisation, despite attractive discounts on MY2024 models continuing.
Mahindra Thar production to continue to increase
The Thar achieved the 1 lakh unit production milestone in March 2023.
Speaking at the earnings call, Rajesh Jejurikar, ED and CEO of Mahindra & Mahindra Auto and Farm business, stated that the total capacity of the Thar is already 9,000 plus units. This is a significant ramp up from the monthly output of 6,500 units for the Thar and Thar Roxx combined in November last year. Incidentally, the Thar brand achieved the 2 lakh sales milestone in the same month.
Along with confirming that production numbers for the lifestyle SUV have been rationalised into a 30:70 split for the Thar 3-door and Roxx 5-door, respectively – due to higher demand for the latter – Jejurikar confirmed that the brand needs to expand capacity for the Thar. Prices for the Thar start at Rs 11.50 lakh for the entry-level 3-door model, and rise to Rs 23.09 lakh for the range-topping 4×4 diesel automatic 5-door Roxx. Jejukar also mentioned a need to expand production capacity of the Mahindra XUV 3XO.
All prices, ex-showroom, India
Also see:
Mahindra Thar Roxx prices up by Rs 60,000
