Unlike the mass-market segments where most leading carmakers reported only marginal growth in FY2025, or even decline in some cases, the luxury car segment has seen a robust growth in the last financial year. Most luxury carmakers have reported strong growth, and Mercedes-Benz continues to lead the pack. Let’s take a closer look.
Mercedes-Benz
4 percent year-on-year growth
E-Class LWB was brand’s best seller
E-Class LWB was brand’s best-seller in FY2025
Mercedes-Benz retailed 18,928 cars in India in FY2025, thereby recording a 4 percent year-on-year growth over FY2024. The company says this was also its highest-ever sales in a financial year. Once again, the new E-Class LWB has emerged as the brand’s best-selling model, as well as India’s best-selling luxury car in FY2025. Mercedes claims its Top-End vehicles (TEVs – cars costing over Rs 1.5 crore) saw a 34 percent growth with strong demand for G63 AMG, Mercedes-Maybach Night Series, and the new electric G-Class. Meanwhile, the EQS SUV was its best-selling EV in the last financial year, with overall sales of EVs growing by 51 percent. SUVs, unsurprisingly, dominated overall sales, comprising 60 percent of the total.
However, in Q4 of FY2025, at 4775 units, Mercedes’ retail sales declined by 11.8 percent. The brand attributes this to the decline of the entry-level segment, although its TEV segment continued to grow by 6 percent in the same period.
Jaguar Land Rover
40 percent year-on-year growth
Defender was highest selling model
Jaguar Land Rover sold 6,183 units in FY2025, thereby recording a whopping 40 percent year-on-year growth. The company says this was its best ever sales performance in the 17-year stint it has had in India. JLR India has witnessed a strong growth with annual retail sales more than doubling in the last two years. The fully imported Defender was JLR’s best selling model, recording a strong 90 percent year-on-year growth. Meanwhile, the locally assembled Range Rover and Range Rover Sport SUVs also recorded strong growth of 72 percent and 42 percent, respectively.
The Defender saw 90 percent year-on-year growth in FY2025
In Q4 of FY2025, JLR’s retail sales of 1,793 units were up 110 percent year-on-year, and wholesales of 1,710 units were up 118 percent year-on-year. This, too, was its highest ever quarterly retail and wholesales.
Lexus India
19 percent year-on-year growth
NX SUV has been company’s best-seller
Although Lexus India hasn’t given out a specific sales number, the company said it has recorded a robust 19 percent year-on-year growth in FY2025 compared to FY2024. Meanwhile, Q4 of FY2025 also saw a strong growth of 17 percent over the same period in the previous financial year, driven primarily by the Lexus NX SUV. The company also says the LM MPV has been in strong demand throughout. Meanwhile, in March 2025, Lexus India recorded its highest-ever sales to date, primarily on the back of the NX and RX SUVs.
BMW and Audi Q4 FY2025 sales
BMW and Audi haven’t revealed their entire FY2025 sales data, but both companies have shared sales data of Q4 of FY2025.
The 5 Series LWB was the brand’s best-selling sedan in Q4 FY2025.
BMW Group retailed a total of 3,914 cars (3,764 units of BMWs and 150 units of Minis) in the last quarter of FY2025, thereby recording a 7 percent year-on-year growth. Of this, 646 units were EVs (BMW and Mini combined), which too was a 206 percent year-on-year growth. The company says that the new 5 Series LWB was its highest-selling sedan in Q4 of FY2024, and other long wheelbase models – 3 Series, 7 Series and iX1 – are also seeing strong demand. Meanwhile, SUVs made up 55 percent of BMW’s total sales in Q4, with a total of 2,079 units.
Meanwhile, Audi India has reported sales of 1,223 units in the Q4 of FY2025, marking a 17 percent increase compared to the same period last year. The company’s pre-owned car business, Audi Approved Plus, also showed significant growth with a 23 percent increase compared to Q4 FY2024. Popular models driving the sales include the Audi Q7 and Q8, while the newly launched RS Q8 is sold out until Q3 2025.
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