EA Sports FC had announced a multi-year global partnership with PepsiCo earlier this year in July. Furthering this, the companies have just begun a new promotional campaign where interested fans from selected countries will be able to win in-game perks from Pepsi products.
EA Sports FC 24 X Pepsi Max campaign- Details
EA Sports FC 24 launched earlier on September 29. Shortly after the global launch, Pepsi Max and EA Sports FC have announced this new campaign which is releasing “Pepsi MAX x EA SPORTS FC” 24 cans and bottles featuring one of the three iconic footballers roped in for the promotion- Vini Jr, Leah Williamson, and Son Heung-min. These cans and bottles come with codes which can be used to redeem in-game rewards in EA Sports FC 24, including one Ultimate Team 75+ rated untradeable gold item. Other rewards include Pepsi football kits, stadium designs, TIFO’s and more.
However, this promotional campaign is now live only in 20 countries from around the world, which are- UK, Norway, Belgium, Netherlands, France, South Korea, Chile, Honduras, Guatemala, El Salvador, Ecuador, Costa Rica, Nicaragua, Peru, Colombia, Jordan, KSA, UAE, Kuwait & Egypt.
New Ad film released
In addition to this, they’ve also released a film starring the Brazilian footballer Vini Jr, as a part of Pepsi Max’s ongoing campaign “Thirsty For More”. You can check out the video right here.
It has been announced that more player integrations and activations will be revealed soon. Speaking about the collaboration and partnership with Pepsi, EA Sports FC Vice President of Brand David Jackson said, “we’re thrilled to team up with Pepsi to provide fans with Ultimate Team rewards that will enhance their in-game experience even further. With our shared goal of driving fan-focused football and interactive experiences, this is just the start to a unique and engaging collaboration.”
EA Sports FC 24 is now available for PlayStation 5, PlayStation 4, Xbox Series X/S, Xbox One, and PC via EA app, Steam and Epic Games Store. The Standard Edition is available at INR 4,499 on the PlayStation Store and the Xbox Store, and at INR 3,499 for PC.