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HomeTechBounce to sell its electric scooters through Flipkart

Bounce to sell its electric scooters through Flipkart


Electric scooter maker Bounce will start selling its Infinity brand scooters through homegrown ecommerce marketplace Flipkart from July 22.

Bounce will deliver the scooter to the homes of customers within 15 days of booking.

Initially, customers from New Delhi, Gujarat, Karnataka, Telangana, and Maharashtra will be able to access the product while getting benefits of state subsidies for electric vehicles.

This is the first time that electric scooters are being sold through an ecommerce platform.

Rival Ola Electric sells through its own app, while other players like Ather Energy and Hero Electric sell through dealerships.

The development comes at a time when electric scooter sales are growing month on month after dropping earlier following multiple fire incidents and a chipset shortage.

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In June, sales of electric scooters increased 9% on-month to 38,693 units, according to data from the government’s vehicle information portal Vahan.

Bounce started deliveries in April but has yet to break into the top 10 manufacturers in terms of sales.

A spokesperson said the company had an order book of over 60,000 and had sold only 4,000 vehicles as it begins to sell in phases across cities.

The company expects to break into the top 10 manufacturers this month, the spokesperson added.

“The electric vehicle industry in India is at the cusp of an innovation and we’ve been at the forefront of offering customers the best-in-class EV solution in the form of Infinity e.1,” said Vivekananda Hallakere, CEO and cofounder of Bounce.

“We firmly believe that electric scooter distribution will be an omni-channel play and e-commerce will play a crucial role in its geographical expansion and bringing customer delight. We are delighted to make our products available on Flipkart as we find synergies in our vision of fulfilling customers’ evolving requirements in a seamless manner,” Hallakere said.

Walmart-owned Flipkart said it was committed to bringing market access for sellers and direct-to-consumer brands through its technological platform that enables them to reach out to customers across the country.

“In this endeavour, we are delighted to work with Bounce Infinity to enable them to offer their electric scooter to millions of customers through our platform. Through this first of its kind initiative which we are exploring in five cities to begin with, customers will be able to seamlessly place an order on Flipkart and the vehicle will be delivered by Bounce Infinity’s dealer network,” said Rakesh Krishnan, senior director, electronics at Flipkart.

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