Aston Martin has revealed that the current sales split between its SUV and sportscar models stands at about 50:50 in India. This means that the DBX sells as many units by itself as Aston Martin’s sportscar line-up combined, comprising the Vantage and DB12. The third-gen Vanquish recently joined this list too.
- The Aston Martin DBX sells as much as the Vantage and DB12 combined in India
- Aston Martin plans to maintain this balance between its SUV and sportscar offerings
- Porsche and Lamborghini sales also skew towards their SUV models
Aston Martin SUV and sportscar sales in India are evenly split
Speaking with Autocar India during the launch of the new Vanquish, Gautam Dutta – General Manager of Sales, Aston Martin India – reflected on the commercial performance of the brand’s current model line-up. “It’s been a balance,” he said, adding that Aston Martin’s “performance-oriented” brand positioning has helped create “appreciation” for both its sportscars and the DBX.
Dutta also remarked: “Last year, the DBX gave us phenomenal results, but the Vantage was also very helpful in generating a lot of traction for us. So, it’s a balance which we are nicely maintaining between the SUV and other sportscars.” When asked about the precise split between the models, Dutta narrowed it down to 50:50.
SUV sales booming for other high-profile carmakers as well
The DBX’s success compared to other Aston Martin models isn’t surprising given the high demand for SUVs in India. This trend also holds true for brands like Porsche and Lamborghini, which offer sportscars and SUVs in their model portfolios as well. Porsche India’s unit sales for 2024 skewed a whopping 71 percent in favour of the Cayenne and Macan, with the remaining 29 percent occupied by the 911, Panamera, Taycan, 718 Cayman, and Boxster.
Meanwhile, Lamborghini India recorded a 60:40 sales split between the Urus and the Italian marque’s supercars offerings in 2022.
Also see:
Aston Martin Valhalla India launch on cards
Aston Martin Vantage India review: split personality
