With Covid cases reducing across the country, this holiday season, Indians are venturing out more to eat, drink and are also ordering takeaways more than ever vis-à-vis last year with Tier-II cities witnessing around 4.5 times the growth in demand as compared to Tier-I, revealed the latest Just Dial Consumer Insights.
Online searches for restaurants, pubs, bakeries, food delivery services, ice cream parlours, and cafes have grown by 54 per cent during the November -December 2021 period compared to November -December 2020. The growth rate in Tier-II cities was at 95 per cent as compared to 21 per cent in Tier-I cities.
‘Restaurants near me’ was the most searched category on Just Dial, India’s number 1 local search engine that saw a YOY growth of 49 per cent. However, the growth rate in searches for street food (144 per cent) and pubs (143 per cent) was the highest as winter festivities set in. Additionally, searches for ice cream parlours (88 per cent), food delivery services (71 per cent), cafés (55 per cent), and bakeries (22 per cent).Speaking on this trend, Prasun Kumar, Chief Marketing Officer, at Just Dial, said, “With rapid strides in vaccination, festive outings seem to be back. The strong signs of economic recovery further seem to be fuelling the demand surge in searches for restaurants, pubs bakeries and food delivery services which in turn is indicative of pace and momentum for the overall business growth of the industry. It is also encouraging to see Tier II cities retain their usual lead in driving growth across various sectors and we look forward to many more of these intriguing trends.”